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Research papers

Giants, wizards and elves

The global marketplace demands understanding of factors affecting brands in their local and global context. The magnitude of the task in an ever-changing boundary-less world and the opportunities to re-establish consumer researchers as strategic...

Catalogue: Latin America 2003
Author: Miguel Angel Ferráez
Company: Procter & Gamble
May 4, 2003
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Citation

Ferráez, M. A. (2003a, May 04). Giants, wizards and elves . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/giants-wizards-and-elves-